We’re doing well, but we can do better according to Fespa Global Summit speakers. Here’s the upshot of the two-day event.
Technology is driving convergence. And so is customer expectation. If there was one key takeaway from the recent Fespa Global Summit, it was that what we fear should be what we embrace. That we’ve got to get beyond the mindset of being a ‘printer’ and think about how we can become specialists in visual communication, whatever that might entail.