Image Reports
Supporting the wide-format digital print sector
Successful selling has always been predicated on an accurate understanding of the customer and his needs but are your sales professionals in step with the new buyers? Consultants Peter Lancaster and Jacky Morgan explain what you need to do to attract them.
Is Web-to-print part of your service offering or are you one of the many wide-format print producers who see no value in it? If you're the latter, you're missing out.
There's a certain reluctance among large-format printers to use W2P - largely because it's felt it drives prices down, there's a preference to do bespoke business on a face-to-face basis and there are concerns over the level on cash and commitment it will require. But online is how many of your potential customers want to do business, so are you dismissing it too readily? Here's what five print companies have to say about their experiences with W2P.
HP chiefs are quizzed by journalists from magazines within the European Digital Press Association in this inaugural interview with leading suppliers.
Digital processes have married to become essential elements amongst today's photographers, allowing them to edit the images they capture and produce quality prints of all sizes. Sophie Matthews-Paul looks at how this sector has grown in the past few years.
Wide-format digital print is helping photographers, artists print providers and everyone in-between to create stunning large-format images. Sophie Matthews-Paul looks at some examples.
Love or loath it, W2P is a great way to get more work, and its absence a great way to lose it, so should you learn more about it?
In the first of a new series of features taking an up close and personal look at solutions in the digital wide-format arena, Sophie Matthews-Paul spends a day with Screen UK to put this 2.5m printer through its paces.