Dreaming about reaching Gen Z - as staff or customers? Then personalisation needs to take on a whole new meaning as Walter Hale explains.
The BPIF is looking into the formation of a special interest group for the large-format digital print community. The thinking is that there are gaps in sector information and services that the federation could help fill. Investigating the situation is Marcus Clifford, regional director for the East and South East. I asked him to expand upon the idea, and how wide-format PSPs could help - and benefit.
Covid-19 has knocked everyone for six, but I’ve got to say, the IPIA has been really quick and forceful in its actions. Back in March, and together with the then separate BAPC, it produced an impact statement on the print industry for the Department for Business, Energy, and Industrial Strategy (BEIS).