British born Matt Ashman is to head up the new Durst Oceania operation based in Australia. The official launch follows the conclusion of negotiations to acquire the business interests of Durst distributor Photo Electronic Services (PES) based in Melbourne.
Durst Oceania - covering Australia, New Zealand, Tazmania and other markets in the Pacific Ocean - will be headquartered close to Melbourne’s airport and central business district in Tullamarine.
Durst CEO and joint owner Christoph Gamper said: “We are extremely grateful to the work dedication of PES, and would like to put on record our sincere thanks for their support and cooperation as a long-standing Durst distributor. But now we move forward and welcome Durst Oceania to our growing family. Matt and his team epitomise our new business philosophy: a passion for technologies and markets, with innovation as the driver, and provides active collaboration and participation in every area. Durst Oceania is an important strategic step as we continue to shape the future and grow our business. Driven by the mantra of innovation, Durst offers complete solutions from pixel to output.”
Ashman, who has been associated with Durst for more than 25 years, first as a customer and then within Durst UK and Ireland’s sales and marketing operation until relocating to Australia from England in 2015, said: “The market potential is huge. Durst Oceania is a strong economic region with a young entrepreneurial vibe. Its diverse population represents many different cultures from around the world. Customers in the region have really embraced our innovative technology - particularly the new P5 platform - and software solutions such as Durst Workflow, Dust Analytics and Durst Smart Shop,” said Ashman.
Durst now employs more than 700 people across the world.