EFI initiative puts customer advocacy and service centre stage

Geoff Loftus, EFI's new vice president of global inkjet service, is to spearhead a customer advocacy and service initiative - a key transformation focus at the company under CEO Jeff Jacobson and following its acquisition earlier this year by an affiliate of private equity firm Siris Capital LLC.

In addition to on-site service, parts support and in-person training programmes, the initiative includes increased development for the company's emerging service solutions - including AI for predictive analytics, remote diagnostics and cloud-based technologies. Based in EFI's Manchester, NH, display graphics facility, Loftus is a mechanical engineer who spent 15 years with offset press giant Heidelberg before spending the decade from 2006 as VP of worldwide service, chief quality officer and chief operating officer for digital offset press/plates company Presstek. Most recently, he was head of operations for power electronic systems manufacturer Semikron Inc. "Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations, and he is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider," said EFI COO Marc Olin. "He will be essential in helping EFI's customers extend their competitive advantage in the industry's transformation from analogue to digital printing."