Caldera launches WebShop for large-format PSPs

Caldera has launched WebShop, an offering specifically developed for wide-format printing businesses that will enable them to create bespoke storefronts that can be integrated into Web-to-print systems.

“Our intention is to help our customers with their digital transformation by enabling them to build effective storefronts for Web-to-print operations. Our services team will guide them through setting up the components they need, including storefronts, prepress, production and logistics,” said Sebastien Hanssens, VP marketing, operations and IT. He added: “We felt it was important for printers to be able to deliver a user-friendly buyer experience. The costly upfront processes of providing clear product information and dealing with pricing and quotes have been streamlined. WebShop makes it easy to respond to high volumes of smaller orders by automating the path between storefront and production.” The package includes customisable online product catalogues, graphic templates and themes for personalised storefronts. Users can further tailor the WebShop by creating their own categories within the customer database management suite, as well as within the sales portal, from where orders, invoices and shipping are managed. WebShop comes with an advanced dashboard that allow the sales and production teams to track orders and jobs as they happen, as well as a range of reporting options which can include user-specified customer information.