Steve Lister becomes head of sustainability for Popai

Well-known consultant and speaker Steve Lister has become head of sustainability for Popai (Point of Purchase Advertising International).

Lister said of the move: “Sustainability is still a huge focus for our industry, and myself and Popai have been championing the green cause for more than a decade now. I was super proud to be on the working committee in 2010 when they launched the Green Project, which has over the years developed into the Popai Sustainability Standard. “2020 has seen a wide range of sustainability initiatives from POPAI, including roundtables, training workshops, shopper research, in-store audits and the launch of their eco-design indicator 'Sustain'. “With their Sustainability Summit still to come and a record number of sustainability award entries, it’s been a big year for Popai and the momentum will continue into 2021. “I’m looking forward to be working alongside Phil Day and Martin Kingdon, and of course all the POPAI members! Popai is part of the global network Shop! The Popai UK and Ireland team is made up of a small number of dedicated full-time and part-time employees, supported by a network of industry professionals who provide expertise, guidance and direction in key areas of Popai activity.