WOO has signed a new national association member, Outreach in the Netherlands. Outreach - whose members include Clear Channel and JC Decaux - is chaired by Eric Kip, also MD of Exterion Media in the country.
WOO has recruited a number of new national association members in the last 12 months including the OMA in Australia, OAAN in Nigeria, OHMSA in South Africa and Central de Outdoor in Brazil.
Kip said: “We have been impressed by the work WOO has done in the pandemic and the way it represents both big international players and local operators. The Netherlands is a strong OOH market in normal times and, alongside WOO, we are looking for a strong recovery through 2021.”