Where the Trade Buys (WTTB) is to fund Independent Print Industries Association (IPIA) services for its ‘Rockstar’ customers.
When WTTB Rockstar customers reach Lennon or Mercury level benefits they will receive a complimentary month of IPIA Lite membership. Customers reaching Rockstar tier Hendrix and above will receive a month's full IPIA membership.
“The Covid crisis in 2020 showed the value of working together - the IPIA is an excellent example of how shared resource and support can be the difference between success or failure, perhaps more important is the help and support that results from member to member via the network,” said Gary Peeling, CEO WTTB/Precision Proco Group.
“Also, as we were all trying to navigate the complexities of government and local business support, the IPIA provided clear and concise advice and even coordinated lobbying for the industry.
“I am also aware when the business environment is challenging this critical IPIA support may be considered discretionary spend, so we are very happy to assist IPIA members and to introduce and support new members to support the association - because we all do better when we work together.”
Graeme Smith, chairman of the IPIA, added: “Where the Trade Buys and its parent company Precision Proco Group are dynamic, forward thinking and customer-centric organisations. I can say this, not only because they are a very pro-active member of the IPIA, but because I have first-hand experience as a customer and beneficiary of the Rockstar programme.
“Our core ethos at the IPIA is to support print industry businesses to thrive in uncertain times, and this collaboration with Where the Trade Buys is a perfect expression of that focus.”