Agfa has formally partnered with Matthew Parker of Profitable Print Relationships (PPR) to offer new customers business coaching support.
The move follows a webinar hosted by Agfa last December, in which Parker - a print buyer well known on the speaker circuit - provided advice to printers who had diversified into the wide-format market, on how to engage more powerfully with prospects and customers and to maximise their investment in a new field.
Bobby Grauf, inkjet sales manager UK & Ireland at Agfa, said: “This initiative is designed to help our customers during what has been a very unpredictable year. Matthew is a knowledgeable print expert, who can offer valuable insight and his advice is packed with actions that can be implemented by customers to help their business.”