Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers for the World Out of Home Organisation's European Forum, hosted from London on 18 May.
Massey will join the ‘Doing Diversity in Out of Home’ panel alongside moderator Annie Rickard of OOH Capital and Naren Patel of Geoprove and founder of Media for All.
Araki will present on how OOH can support sustainability. She leads Clear Channel's numerous sustainability initiatives in France.
JCDecaux's David McEvoy and Giovanni Uboldi of IPGDecaux will examine the global prospects for OOH as the world recovers from Covid-19.
Other speakers already named are WPP CEO Mark Read who will be interviewed by WOO president Tom Goddard, Clear Channel CEO Europe Justin Cochrane, Stroer Management SE Co-CEO Christian Schmalzl, Outfront Media chief commercial officer Andy Sriubas and James Murphy, co-founder and CEO of WOO's advertising agency New Commercial Arts.
The WOO event will be free to members, and cost 150 Euro for non-members.