Sat, Jun

Artist uses Phototex prints for new immersive installation

London-based American artist Loreal Prystaj is using Phototex self-adhesive fabric as a key component in her new immersive art installation at No.20 Arts in Islington, London.

The artwork is a kitchen space into which Prystaj invites the viewer to consume and be consumed by its sights, scents, and sounds.

"As I was developing this piece, I knew that Phototex was the material I needed for the wall covering," says Loreal, who first used this fully recyclable, self-adhesive fabric for her degree show at the Royal College of Art in 2019. "Phototex was like nothing I had used before. It is very easy to apply, remove and then reapply. This is so important to me as it is hugely frustrating to work with products that are tricky to install and allow no margin for trial and error.

She added: " I am very thankful to Landor UK for helping me with this project. Phototex is really strong and doesn't tear like actual wallpapers or stretch like most vinyls. As a photographer who relies 100% on photorealistic reproduction, this is absolutely vital and a key reason why Phototex is so important to my work."

The exhibition, Around the Table, will run until 26 June.


Upcoming Events