The ISA-UK has appointed industry outsider Chris Coward as its new general manager. The move sees Craig Brown stepping down as interim CEO, a temporary role he took on in July 2021 to help guide the association whilst a permanent replacement was sought.
Coward has experience as a director of multi-site small to medium sized enterprises (SMEs) and has worked various senior positions, including a five-year spell as operations director at Notcutts Garden Centres, which runs 18 individual garden centres at locations all across the UK.
On Coward’s appointment, Sam Armstrong, ISA-UK president and founder of Make it Happen signage consultancy, said: "Following an extensive search, we're delighted to welcome Chris to the team. He brings a wealth of experience of running SMEs and will be instrumental in guiding our members to successfully navigate this post-pandemic period."