Luxury homeware brand Liberty and paint manufacturer Farrow and Ball have collaborated to launch a range of limited edition tin designs, which were printed using Fujifilm’s Acuity B1 digital press.
Tin specialist William Say manufactures the 57mm wide lever lid tins at its site in Bermondsey, London. Its supplier, Tinmasters, printed the designs with its Acuity B1 printer. Liberty and Farrow and Ball’s brand managers were present during the colour adjustment process, which involved more than 70 fine-tune adjustments of 25 colours in less than four hours.
Stuart Wilkinson, sales and marketing director, said of the project: “This is a milestone for both William Say and the industry as a whole. Having personally been involved in the development stages over the last two years doing various trials and tests with Fujifilm, we have been extremely happy to be able to use this new digital technology in order to successfully deliver such a complex print project for our customer Farrow and Ball. I think everyone will agree that these new tins look absolutely fantastic.”
Richard O’Neill, CEO at Tinmasters, added: “There are a number of factors that would have been very challenging from a lithographic point of view. The repeat runs on this project are likely to be 200 sheets with six different designs on each sheet. The designs are not appropriate for composite printing where you buy a lithographic press and put different designs on one sheet to try and get the run lengths up. That was not what Liberty was doing here - they were randomising the designs, but with each design being very different with different colours.
“We composite printed complicated patterns, randomised on the sheets. It would have not only been expensive to print litho, but almost impossible to do what Liberty wanted because of the complexity of the patterns and the criticality of the colours.”
Oliver Mills, technical marketing specialist at Fujifilm wide format inkjet systems, said: “Limited edition projects like this are simply not possible using lithographic technology and, until now, digital alternatives have lacked the necessary quality. Fujifilm’s Acuity B1 digital inkjet press is redefining the creative possibilities for metal packaging companies and the brands they serve.”