The Kavalan eco media range has been expanded with Moonlight River, a replacement textile signage banner that eliminates the washing process, thereby reducing its overall freshwater usage by 67%.
The medium is a result of four years of cooperation between its manufacturer Taya and the group’s suppliers. Following field trials, Taya worked with testing and analysis organisation SGS to assess the water use for Moonlight River and verify its claims of water reduction, in much the same way that it conducted Life Cycle Assessments (LCA) on Kavalan’s range of PVC-free products to quantify each product’s impact on the environment.
Vincent Lin, VP Taya, said: “The launch of Moonlight River is the next natural evolutionary step as we continue to demonstrate that high-quality banner materials do not, and should not, have to come at the expense of the planet. With the daunting prospect of available freshwater reserves running out by 2040, dramatically, reducing the water usage of signage banners is an urgent priority.
“At Taya, we have been working tirelessly with our suppliers to revolutionise textile signage banner with the development of a polyester yarn that removes the dyeing process while keeping all the strength, durability and LCA impact reductions expected of a Kavalan product. Following a great deal of innovation, perseverance and rigorous testing, we have created an outstanding and substantially greener product that we are excited to share with the world.”