Three giants of the US OOH industry - Lamar, Outfront Media and Clear Channel - have confirmed they will give presentations at the World Out of Home Organisation Global Congress in Toronto (25-27 May).
Lamar’s CEO Sean Reilly will address the rapidly changing media landscape and the differences between the US and other international markets.
Outfront Media’s CEO Jeremy Male will present in tandem with Ryan Laul, head of Omnicom's OmNet principal-based media agency and the former president of Omnicom's Outdoor Media Group. They will discuss the role OOH has to play in delivering advertisers' business investment and productivity goals.
Scott Wells, recently appointed CEO of Clear Channel Worldwide, will discuss the march of digitisation and how a digital approach to all OOH inventory - not just those with digital screens - can help the industry aim higher and capture bigger budgets.