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Mon, Aug

Verve to rebrand to reflect its eco positioning

Verve Display’s is rebranding to reflect its eco-conscious stance, which it has strengthened with an Epson SureColor SC-R5000 resin ink large-format printer.

MD Simon Perkes, who founded the Harlow-based operation in 2003 and has committed the company to becoming Net Zero, said: “After years in wide-format and large-format print sales I wanted to create a business that focused on service and not just price. From that we grew into experiential and bespoke events, and are now exclusive partners for O2 and other AEG events. The key emphasis for that is timings. We have a day to rebrand. We were printing on a lot of PVC one day and then throwing it away the next. I wanted to find a way to be more sustainable. So, in 2019 we began looking at how we could minimise our operational impact and in turn support our clients as they look to meet their net zero targets.”

 

Perkes subsequently tasked Verve Display production director David Blackholly with researching the possibilities. “Before the pandemic started we began dipping our toes in the water and looking at systems and PVC free materials. We needed print production solutions that produce very high-quality work consistently and reliably. We have two Epson solvent systems - a SureColor SC-S80600 and a SureColor SC-S60600 with Greenguard certification - so we know and trust Epson technology,” said Blackholly. “We wanted to be sure we could maintain our print quality on PVC free alternatives. For us the step forward was the water-based ink set where we know the quality is going to be maintained.”

He continued: “With previous systems from other suppliers we have had an issue with the material stretching. With the SC-R5000 we can be sure that when we print 2m for a wall hanging the drop next to it will be the same. Early signs show the quality is where we want it to be on PVC free substrates. This enables us to confidently print on a wider wide of recyclable materials - and some are very cost effective. This will help us better support our clients looking for more sustainable options - especially hospitals.”

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