Soyang Europe has acquired Josero. The deal, completed on Friday, 27 May 2022, follows hot on the heels of the announcement that Fujifilm has agreed a deal with Soyang to sell the Acuity Ultra R2 in the UK market.
Under the buyout agreement - exact terms of which remain undisclosed - Mark Mashiter will remain managing director of Soyang Europe, while Sarah Winterbottom, formerly managing director of Josero, will assume the role of group sales director for the Soyang/Josero partnership.
Loic Delor, the former director/owner of Josero, will assume the role of operations manager of Josero Ltd. and remain within the business for the foreseeable future to ensure a smooth transition. Andrew Simmons, who previously held the role of sales director at Soyang Europe, has been appointed to the new role of product development director.
Mashiter said of the takeover: “From Soyang’s perspective, the acquisition of Josero provides us with a quick and proven entry into the print hardware market. We already have a strong reputation with regards to the provision of wide- and superwide-format media, and plan to build on this expertise within the hardware space with support from Josero’s specialist team.”
Delor added: “Through many years of hard work, we’ve developed Josero into one of the key players within the UK wide-format print industry. The integration of the Josero business into Soyang Europe makes complete sense - Soyang will drive Josero’s growth plans, while Josero provides Soyang with the diversification and expertise needed for the hardware segment. It’s a match made in heaven.
“On a personal level, the Soyang management team have very similar backgrounds to the Josero team, and we share common business values. I am delighted with the agreement and look forward to supporting the group continue on its successful business journey.”
Soyang Europe has also appointed a new finance director, Daniel Dimambro.