Fujifilm UK has appointed Martin Fairweather as national digital business manager. He will report to Taro Aoki, head of digital press solutions.
Fairweather holds over two decades of experience within the print industry, having worked for over 23 years at Heidelberg, latterly specialising in the sales of digital and toner equipment. In his role at Fujifilm, Fairweather will be responsible for driving forward sales nationally for the Jet Press and 42K Printbar System and will oversee and support the existing regional sales teams.
Fairweather said: “We are seeing a significant shift towards digital right across the market, due to rising consumable costs and raw material shortages. Fujifilm has been paving the way with its inkjet technology for some time now, and I am delighted to play an integral part in helping to accelerate this growth further, as Fujifilm continues to innovate within this market.”