Screen Europe has appointed Juan Cano as marketing director to help drive growth for the Japanese inkjet manufacturer in the European inkjet digital print market. He will combine the role with being business development director for flexible packaging, a position he has held since 2020.
Cano’s new position will oversee an international team that focuses on driving the promotion of Screen’s three main product ranges - Truepress Jet, Label and PAC. “In this role, Juan will leverage his deep understanding of the digital printing industry and market dynamics. His expertise in communicating Screen's value proposition, combined with his exceptional public speaking skills, will strengthen the company's brand presence, perceived image and support its continued growth in the European digital print market,” said Akihiro Fujii, president of ScreenEurope.
Cano added: “I look forward to further enhancing our market presence through compelling marketing strategies and am committed to driving customer engagement, strengthening brand perception, and fuelling the growth of Screen in the European market."