UK artist Insa commissioned BAF Graphics to digitally print and install fabric-backed wallcovering to showcase his one-night installation ‘Self Reflection is greater than Self Projection’ in London’s Shoreditch area. The exhibition featured 160m2 of wall covered in Digimura 2.1 Smooth and 60m2 of Aslan floor vinyl with anti-slip laminate, both printed with Insa's work. The entire installation process was carried out by BAF and documented from start to finish.
Heavily influenced by graffiti, pop culture and fetishism, Insa has been producing artwork for more than ten years and has worked with blue-chip brands including Sony and Nike on private commissions and projects. This latest exhibition drew on familiar themes in his portfolio, particularly society's twin obsessions with money and image.