Viscom Frankfurt will this year be divided into six theme worlds and run with the cross sector message ‘Eco Future’. Two of the worlds, Digital Signage World and Display/POS Expo, will run as separate ‘fairs within the fair’.
The other four themes sections are: Printing, Processes and Material; Advertising Technology, Signmaking and Light Advertising; Out of Home Media; and Working Materials, Processes and Equipment. Viscom Director Petra Lassahn said: “The aim is to further develop the synergies between the different fields of visual communication.”
Digital Signage World will do what it says on the tin – act as the hub for digital signage including retail, guiding and information systems, interactive and multichannel, content and consulting. The Display/POS Expo will present products and services in the fields of packaging, display racks, long and short-term displays as well as digital displays.
The Printing, Processes and Material world will cover digital printing, large-format printing and finishing technology to materials.
The Advertising Technology, Signmaking and Light Advertising theme world will focus on signs, guiding and orientation systems, LED and neon, flexography, engraving, trade fair construction and shop fitting as well as car wrapping.
Out of Home Media is dedicated to products and services from the OOH, DOOH, ambient media, public sector marketing and street furniture segments.
Working Materials, Processes and Equipment will feature suppliers of software and hardware, assembly and transport, tools, equipment and services, components and finished products, consumables and carrier materials as well as cutting and finishing.
A new 700m2 ‘World of Inspiration’ has been developed for marketing specialists, object designers, branded goods manufacturers, retailers, advertising technicians and printers to discuss ideas and best practices. There will be three days of lectures in the open auditorium of the World of Inspiration, and this year’s Lunch and Learn programme also takes up this theme.
www.viscom-messe.com