At Heimtextil 2014 earlier this week, HP demonstrated new content, design and mobility features for the HP WallArt digital production package, as well as updated finishing and media options.
New features for WallArt, the cloud-based web service that helps simplify the design, visualisation and production of customised wallcoverings, include:
- A new alliance with global stock photography company Fotolia, giving users access to a wide variety of images, designs and artwork.
- Integration with customers’ online storefronts for a customised and branded web-to-print solution that streamlines quotations, billing and managed information systems.
- A free HP WallArt application for iPad, available through Apple’s App Store, which provides real-time, interactive design and accurate previews of the finished wall layout.
- Easier production of canvas prints, including a multi-panel canvas option and automatically generated installation instructions.
Additional new components for the HP digital printing solution for wall décor include:
- HP PVC-free Durable Suede Wall Paper, a sustainable wallcovering substrate for high-traffic commercial areas.
- Certifications to help meet international wallcovering industry standards.
- Automatic winding systems from Fotoba International, which provide ready-to-pack wallcovering rolls directly from the cutting device. Two models are now available: the REW104 for media up to 104 cm (40.9 in) and the REW160 for media up to 160 cm (62.9 in).