Archer to head up Pureprint digital developments
Aaron Archer has been appointed Pureprint Group technical director to head up the development of new digital services for the company's corporate client base.
Archer, who has been with the company for three years, said: "Our clients are increasingly interested in, and requesting, cross-media campaigns and solutions that integrate litho, digital, electronic media and fulfilment. Maximum return-on-investment and competitive advantage are major driving factors.
"It's also about offering the flexibility and complete service that customers require. This means we are fast becoming a communications provider rather than just a print provider. High quality print is a given, but other services such as fulfilment and technical advice are just as valuable and help complete our service offering to our customers," continues Aaron.