A new merchandise display system that integrates illuminated fabric graphics with easily moveable slotted rails, floating shelves and hooks, has been made commercially available by Leach Impact. The Product Wall Max, which premiered at the recent Retail Shopfitting and Event Summit, is a heavier-duty version of Product Wall Lite, which was introduced last spring.
Product Wall Max can be manufactured in any size up to 15m x 3m, and has been created with flexibility in mind - both Product Walls are designed so that store staff and merchandisers can update the look and feel of their displays without fuss. All component parts can be easily added or removed, with fixings concealed behind the interchangeable fabric graphic.
The initial Product Wall Lite has already been installed by Regatta, Specialized and Vivobarefoot. Leach’s head of sales Adrian Wray said of the new introduction at the retail show: “The purpose of this event was to match us to prospective buyers. We met with household brands including Karen Millen, Well Pharmacy and Co-op, hospitality giant Whitbread, cosmetics specialist L’Oreal and charity Age UK, to name just a few. We’re excited to see how these conversations unfold.”
