SGIA packaging survey now out

The Specialty Graphic Imaging Association (SGIA) and market research firm Keypoint Intelligence have surveyed 147 North American packaging converters to learn where the market is now in its adoption of digital print technology for packaging and to gain insight into its future.

The new ‘Digital Print for Packaging Study’ analyses folding carton, flexible packaging and corrugated converters’ printing habits and preferences and looks at the opinions, needs and plans of converters that will determine the future of digital print for packaging. “54% of survey respondents say their short-run jobs are growing,” said Bob Leahey, associate director, Keypoint Intelligence. “Our study shows that digital printing is now growing as a complement to analogue, because it allows converters to offer a greater range of services they could not offer otherwise.”