Soft drinks company Cawston Press will run its first ever outdoor advertising campaign from 18 June. The ‘Taste of Summer’ series of 6 sheet posters will go live across Waitrose operations as part of an integrated promotional and media campaign. The campaign creative, developed and produced by the Cawston Press in-house design team, is due to be rolled out across all areas of their marketing strategy as well as through external customer partners.
The announcement follows news that Cawston Press recently completed a fundraising round of £1mon the back of the introduction of its no added sugar sparkling range recipes in the UK and a continued push for international distribution. In 2017 the brand first launched into the US natural and speciality food channels and is now supporting this market with a bigger local team and key retailer trade marketing programmes. Later this summer, Cawston Press sparkling drinks will also launch in France.