Digitally printable textiles specialist bergertextiles has created the role of CEO, with Daniel Liba taking up the position on 1 July. Joint managing directors for bergertextiles in Germany - Marc Nitsche and Gerrit Rauch - remain with the company.
Liba brings 20 years of business management experience to bergertextiles, having occupied a range of sales, product marketing and purchasing roles before rising to the position of managing director of Brand Addition, a full-service promotional products agency.
Liba said: "It's a privilege to join an established business with such a positive market position, and to have the exciting opportunity to lead bergertextiles through the next phase of its evolution. I look forward in particular to working with the regional bergertextiles offices to further develop our strength as a global supplier, to creating new products driven by the needs of end customers, and to exploring the potential for bergertextiles to address new markets."
bergertextiles supplies 60 countries from its headquarters in Krefeld, Germany, and subsidiary offices in California, USA and Shanghai, China.
