YPP crowdfunding new online venture

Your Print Partner (YPP) is crowdfunding a new personalised Web-to-print service. At the time of writing it had raised £46,310 of a £500,000 target. The aim is to have CustomGifts.co.uk up and running in October.

The move comes on the back of a 200% growth in YPP’s online personalised Santa Sacks business launched in 2015. YPP founder Stuart Maclaren said: “We already have the infrastructure to create high-quality personalised products with late ordering and next-day delivery. Now we plan to use our proven marketing approach to tap into the £1bn UK personalised gift market. We will offer 3,000 product lines, including many from licensed brands.” Lincolnshire-based soft-signage specialist YPP has partnered with a number of other print providers to fulfill CustomGifts.co.uk orders beyond its own capability, and Maclaren said: “There will be a route for PSPs to get involved with the service and diversify their own offering.” Deloitte estimates the personalised gift market will grow to $36bn globally by 2021, with 71% of customers willing to pay a premium for personalised gifts. Maclaren - who was recently given the Lincolnshire Young Businessperson of the Year Award and is nominated in this year’s IoD Director of the Year Awards - said YPP currently has an active customer database of over 70,000, with 25,000 Facebook followers, which it expects to bolster its entry into the online personalised gift market. YPP has a £2.3m turnover. Details of its crowdfunding can be seen at: http://bit.ly/2AUJYTM