New from InfoTrends is ‘Winning in an Evolving Print Services Market’ study, compiled to provide vendors with insight into what printers and inplants are trying to do strategically, the challenges they are facing, and the actions required to improve business.
InfoTrends has identified a number of factors that enable strong growth, including:
- The addition of wide-format printing, finishing and installation services
- A sales and marketing focus on vertical industries as well as horizontal roles and applications, and the use of electronic media for self-promotion
- Production automation that enables both efficiencies as well as reducing labour costs and traditional press and bindery labour shortages
- More focus on IT/development staffing that both enables automation as well as new service expansion with Web-to-print, MIS and variable data toolsets
The research company said a key finding was that high growth PSPs had a smaller proportion of staffing in production and a larger proportion in IT, sales, and marketing versus declining PSPs.
“Companies with higher growth tend to be more focused on improving efficiencies as well as service expansion, hence a greater concentration of employees in IT, sales, and marketing roles and fewer in production,” said Steve Adoniou, group director of consulting and forecasting.