HP brings in design specialists for Heimtextil

For the Heimtextil show in January, HP has commissioned design consultant Jennifer Castoldi to curate a stand concept to showcase Latex printed interior design applications. In turn Castoldi has brought in print surface designer Jennifer Hunt, whose patterns will be used across various home furnishings on the stand.

At the show Castoldi will talk about what HP and digital printing can make possible, and she will use the event to flag-up the need for cross-border collaboration between designers and the entire supply chain to come up with original and unique concepts. Terry Raghunath, business development manager for HP printed decorative applications, said: “We have expanded our portfolio of textile with over 20 new textiles this year, helping us expand even more the possibilities with HP Latex technology. At Heimtextil, our decorative print community will see amazing designs brought to life.” The content of the HP stand matches the concepts of the products on display and relies on the following concepts: versatility of substrates, with over 2,000 certified HP materials available; design possibilities demonstrated on the HP DesignJet Z9 series, HP Latex 570 and the HP Sprout; and material innovation. “It is always exciting to review the innovative materials being added to the extensive HP list of approved substrates; I am particularly drawn to the ones focusing on sustainability, well-being, and the circular economy,” said Castoldi. “The most inspirational additions this year include materials for window treatments made from reclaimed marine debris and a printable canvas made from 100% recycled water bottles.”