Canon aims for emotive response to print at Sign and Digital

At Sign and Digital UK ( 2-4 April), Canon aims to inspire PSPs via ‘Speed’ - a campaign focussing on the work of photojournalist Horst Friedrichs to demonstrate how printing powered the creation of his book and two photographic exhibitions.

Neil McMinn, head of sales, display graphic systems at Canon UK, said: “The Speed campaign will offer an inspiring window into what can be achieved with varied implementations of print; harnessing both the emotive resonance of large-scale real-life images and the intimacy of a book to capture audience imagination. We aim to inspire PSPs and help them assist their clients, both brand owners and agencies, to fuel emotion with print.” McMinn added: “This year’s Sign and Digital event provides us with an opportunity to highlight the sophisticated technologies set to expand printing horizons and efficacy over the next few years. Models such as the Arizona 1380 GT are helping to address common challenges that have capped printing output and new business scope; namely the need to increase productivity and media versatility. Working models on stand will include the new Oce Arizona 1380 GT LED flatbed printer, 64in UV gel roll-to-roll printer the Océ Colorado 1640, as well as toner cut-sheet and other large-format technology.