High street economics

News that Roland has extended printer range compatibility for its cotodesign design and print management software for in-store personalised print services has raised that recurring question – why don’t we see more partnerships between retailers/wide-format PSPs? We’ve talked about the possibility of kiosk/pop-up style booths within high street stores whereby customers could personalise products, and in some instances have them printed on-site, in other instances (depending on product) have them printed off site by a wide-format print partner, which returns them to the retailer for dispatch. Uneconomic?