Reviewing the situation

Fujifilm is working with metal packaging printing firm Tinmasters to develop metal decoration possibilities using UV inkjet print technologies. We’ve often talked about the fact that you can print onto just about anything these days - and we’ve seen printing onto cotton wool, grass, even ice for goodness sake. So often the sticking point is not technical capability but route to market and the effort required into creating new customer bases - but as so many PSPs find themselves in the position of having to reinvent themselves I’m wondering if metal printing - and other ‘niche’ high-value applications - are getting a real airing? Would be interested in hearing from any of you developing more unusual inkjet applications.