Reaching out

In this enewsletter we again flag up case studies sent in by kit and consumables manufacturers/suppliers to show the benefits of their products to the wide-format print community. PSPs too now spend a great deal of time, and no doubt resource, on case studies to show off their capabilities, but I’d like to know if this marketing exercise is as valuable - or more so - than it once was? Short animations seem to be the new marketing tool trend. Wondering what tack you’re taking to engage new customers?