Fancy a piggyback?

Should Two Sides - and/or other print industry bodies - jump on the bandwagon and use the guerrilla billboard poster tactics of Brandalism to shout about the environmental credentials of paper and print? Its satirical, eye-catching and thought provoking printed posters criticising Barclays and other high street banks for their ‘greenwashing’ are certainly grabbing attention. Could this industry build on the tactics to make the public aware of greenwashing related to print? Just putting it out there. What are your thoughts?