Beneath the surface

I know you’re probably sick of me asking this question, because it’s an annual ask - but why are there no print companies exhibiting at The Surface Design Show, which ends in London today? Given that inkjet can print onto virtually anything, why aren’t we getting that message across to the creative sector by putting examples right in front of their eyes at events where they actually congregate? Perhaps it’s too big a cost for individual PSPs - but I’m back to harping on about having a ‘pavillion of print possibilities’ - with really eye-opening examples of what’s achievable - that is perhaps industry funded and taken to key creative hubs. It must be achievable????