5 July 2012

All indications are that this time next year Fespa will be hailing its 2013 event at ExCeL London as its greatest success. Of course, it’s not just about exhibitor numbers and square metres of floor space, but news of more halls being added to the original floorplan to meet demand is no bad PR for an event that was already promising to draw the crowds. So what is it that makes some shows particularly attractive – even while we watch other established trade events struggle?