It’s nice that

Avery Dennison has decided that showing is better than telling – so, at Labelexpo this week it is driving home its event theme ‘Pioneering Change’ by making its stand in part from recycled label waste. “One of our 2025 sustainability goals involves a commitment to help our customers reduce the waste from our products. Another goal calls for us to create more products that have positive environmental impacts. Building our exhibition booth out of label waste was a real opportunity to learn more about creating uses for our waste material, as well as a chance to educate our customers and employees about how we can all become more adaptive and responsible,” said Renae Kezar, Avery Dennison’s global senior director of sustainability. Could we in the wide-format sector do something to show off our environmental credentials to such effect?