Exploring brave new worlds?

We all know that inkjet techniques open up whole new worlds of possibility, but how many of you are entering the more novel new markets? I ask because a new report from Smithers Pira - ‘The Future of Inkjet Printing to 2023’ - flags up the potential growth path for inkjet print. But as we know from over a decade of Widthwise research with UK/Ireland-based large-format PSPs, it’s not just about the technological capability when it comes to entering new markets, it’s about you feeling it’s worth your while making the strategic adjustments to your business (https://www.imagereportsmag.co.uk/widthwise2018). Is the fact that where you are yet to enter, others now are doing so affecting your thinking as the more ‘traditional’ inkjet markets mature? A question for Widthwise 2019 perhaps!