Is ignorance bliss?

Were you at the Fespa UK Association’s ‘The Future of Print i4.0’ at the Manufacturing Technology Centre in Coventry yesterday? If so, how did it impact your strategic thinking? If not, why not - as Peter Kiddell stresses in the new issue of Image Reports (http://bit.ly/2REIMbp), “the more we talk to the real exponents of i4.0 the clearer it becomes that it is something that can’t be ignored”. Yet many large-format PSPs are - our 2018 Widthwise survey flagged that up. So what’s going on?