The following content is part of Image Report’s 'Blogs' series, bringing information from our partners who supply our industry. We are pleased to share their information with you, noting that the copyright and responsibility for the content rest with our promoting partner.

Phil McMullin, head of sales, commercial and industrial, Epson (UK), outlines how you can maximise the performance of your investment.

Buying a plotter printer is a huge decision for any business. But too many focus solely on the purchase price. Simply comparing price tags on large-format plotter printers - as a measure of cost-effectiveness - can be misleading when it comes to true plotter costs as HP outlines.

Phil McMullin, head of sales, commercial and industrial, Epson (UK), talks about how digital print is fast becoming a fashion essential as designers explore the creative edge and production flexibility the technology delivers.

Mark Mashiter, managing director of Soyang Europe, talks about how the business’s Lancashire roots help it to stand out from the competition.

Phil McMullin, pro graphics sales manager, Epson (UK), highlights some of the positive experiences fashion design students at De Montfort University, Leicester, have enjoyed following their collaboration with Epson. 

John Draycott, marketing manager at ArtSystems, talks about how Summa has made a significant impact on the industry since launching in the early 1970s, supplying the market with innovative solutions on a regular basis.

Yucel Salih, wide-format/DTG DTF specialist at Ricoh UK, looks at how despite the increased use of digital technologies in the retail sector, print remains a popular choice among brands and marketers as a way of capturing the attention of consumers as they browse the shelves in supermarkets and high street stores.