Feeling the benefit?

Lesley Simpson

New research shows consumers absorb and understand more when reading in print as opposed to online. The research from London Economics, on behalf of the Keep Me Posted (KMP) campaign, is one of the biggest studies of behavioural economics testing the effectiveness of paper versus online statements in money management. Could there be an research-based argument that consumers ‘digest’ more information from all sorts of print campaigns better than they do via screen technology? Just wondering….