Authenticity could help your company profitably differentiate itself. Walter Hale explains.
Whether you love or loathe Jeremy Corbyn, the new Labour leader leaves you in no doubt as to what he stands for. On the other side of the Atlantic – and quite possibly the other end of the political spectrum – the same can be said of Donald Trump. The popularity of both politicians has perplexed some and terrified many but should it really come as such a surprise?