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Zeitgeist

Catching the conmen

Scams affect every industry, but there are a couple of nasty ones targeting the large-format print sector right now. Scott Conway of Venture Banners highlights those he’s come across.

We’ve all laughed at the email from the wealthy African Prince offering a cut of his millions in return for help to get those millions out of the country. ‘Who on Earth would fall for that?’ we
A 5625snigger as we hit the delete key. Unfortunately that is the easily spottable tip of a very large iceberg of cons, and worryingly there are a number of scammers out there that seem to be targeting printers in general - and large-format printers in particular. Out of interest and for research purposes we at Venture Banners followed several scams through and although most are shallow and easily identified some are quite ingenious….

At home with digital textile printing

Heimtextil is something of a pull for anyone involved in textiles. So can PSPs learn much from the trends and developments highlighted at the recent 2016 event? Duncan Ferguson, director of Professional Printings Solutions for exhibitor Epson Europe, gives his view.

The digital print technology hall at Heimtextil in Frankfurt in January was really inspiring this year in terms of the high level of interest from textile designers and all sizes of textile and decor product manufacturers and print service providers (PSPs) that we experienced on our booth.
A - Furnishings and wallpaper printed using Epson inkjet printers

Finding used UV flatbeds

Is there now a secondhand market for UV flatbeds? Graham Thompson, MD supplier Matoria says there is.

Want a UV flatbed but can’t afford new? Then what about nabbing a used machine? Graham Thompson, managing director of Matoria says good machines with plenty of life still in them are now coming on the market, making the secondhand scene a viable option for those wanting to get in on the action at a lower price point, or just wanting a second machine as back-up/extra capacity.

 A1 - Oce XT 550 c

The true cost of gifting

Can it pay for PSPs to offer customer loyalty programmes, especially ones that provide gifts and offers A - Andrea Pizzola Sales and Marketing Director Pixartprinting in produzione highas well as a dedicated support service? Pixartprinting sales and marketing director Andrea Pizzola thinks so.

On 31 December new entrants and returning members will be confirmed for Pixartprinting’s 2016 Starway customer loyalty programme, recently updated for what will be the programme’s second year. By being a member of this ‘club’ customers get exclusive perks and dedicated customer care (UserHub) guaranteeing them priority treatment - the intention being for Pixartprinting to grow alongside its best customers by becoming a true support partner. So is it paying off, and is it something worth emulating in your own business?

Keeping it real

Authenticity could help your company profitably differentiate itself. Walter Hale explains.A 91590556 M

Whether you love or loathe Jeremy Corbyn, the new Labour leader leaves you in no doubt as to what he stands for. On the other side of the Atlantic – and quite possibly the other end of the political spectrum – the same can be said of Donald Trump. The popularity of both politicians has perplexed some and terrified many but should it really come as such a surprise?

Designs on designers?

If you want to influence creatives you’ve got to get into their space. So will you be exhibiting at events A - 140918 SF2118like 100% Design?

At Image Reports’ recent ‘Think Bigger’ Round Table (p16) the participating creatives (debating with PSPs how we can better work together to grow the reach of inkjet large-format) all expressed the view that design-based shows are the best melting pots for ideas and inspiration. One in particular was singled out, 100% Design. So are you going – not just visiting, but exhibiting? Should you be? Should you perhaps even be going so far as to speak at one of its ‘Talks with 100% Design’?