Can visual QR codes help print cross over into the digital world? Nevo Alva thinks so. He’s co-founder and CEO of Visualead, which aims to aid engagement between the offline consumer and the online brand via this latest QR development.
When the barcode, developed in 1952, was first used as a solution to standardise grocery shopping, label military supplies, and track packages and shipments, it was considered sophisticated technology. But it quite quickly came to be perceived as incredibly mundane and out-dated. Enter the QR code.