Is the industry prepared for a move away from PVC boards towards more flexible and sustainable options? Ashley Moscrop, group director of Dufaylite shares his thoughts and predictions for the year ahead and what this means for the printing industry.
It can’t be ignored; the very noticeable trend within the retail sector is a move away from PVC boards towards more sustainable and environmentally friendly substrates like paper and polypropylene. As the retail industry bows to pressure to reduce its carbon footprint by removing PVC in stores, it’s an issue that’s becoming more apparent and more pressing. In 2014 this will be both an opportunity and a challenge for the printing industry, where PSPs will need to demonstrate increased expertise in printing on in-demand paper-based substrates.