In keeping the widthwise 2013 theme, a panel of grassroots players recently met in a round table to discuss the issues impacting upon the wide-format sector.
"There is a zombie group in print that have no hope of being successful longer term. They are hand to mouth feeders and seem not to understand the concept of a profit driven business. There is still massive potential in wide-format print, but it needs to be seen in conjunction with other offerings so that the whole package can drive up margins. We simply don’t get involved in areas with no margin and aim for a return of 12% net across all areas of our business.”