Mix it up

Lesley Simpson

That a global mix of print company chiefs recently met and discussed industry topics at Callprint brings to mind the messaging that strategic innovation guru Frans Johansson – he that authored the ‘The Medici Effect’ - delivered in his keynote presentation at the Drupa Cube recently. The key takeaway - find intersections where you can create new ideas. Sounds a bit woolly, but he was really telling PSPs to get out, network and brainstorm. Simples! (More will be revealed in the July issue of Image Reports…)