Time to write that book

The innovation blog

Time to write that book

Every printer can sell its services with a Powerpoint, while a select few have slick iPad apps showcasing their wares but Oxford publisher Infinite Ideas (www.infideas.com) suggests that if you really want to make your business stand out, you need a book. That’s right – a good old-fashioned book. This might sound counter-intuitive but the company has launched a programme called Firebrand to help businesses market themselves more effectively. The company’s research found that 87% of companies said that a book had helped them firm up their prices.