Onlineprinters has completely redesigned its online shops to make it easier for customers to order via any mobile device.
The German-based operation - which has been selling printed materials over the internet since 2004 and offers more than 5,000 products - has created a new template with larger white spaces for a more open and clearly structured shopping experience.
"We have thus created the technical requirements to enable customers to surf the shops with their smartphones and tablet computers down to the detailed product pages and through the entire checkout process," says Christian Wurst, chief commercial officer.
“Especially in the field of online printing, the desktop version is still highly relevant as the customers located at an important interface in the purchasing process still use a desktop computer to upload their artwork files to finalise their order. Before and after, customers increasingly use their mobile devices to surf our sites. Our customers want to inform themselves about printed products and services or track their order after placing it. They increasingly use their mobile devices for this purpose," he added.
All 22 country online shops will use new design.