EcoPrint Europe 2012 has become an associate member of Verdigris, the environmental initiative from graphic arts research group Digital Dots.
Verdigris is a not-for-profit research initiative designed to help printers and their customers understand more about the environmental impact of print media. The goal is to raise awareness of print’s positive environmental impact through cooperative content development shared with an international network of trade publishers.
Marcus Timson, director of the new EcoPrint event from FM Brooks, said: “We fully support Verdigris’s focus on gathering and disseminating the facts about the environmental impact of specific media products, which is in line with EcoPrint’s position as a forum which will provide print professionals with a defined, practical guide to implementing and enhancing profitability through a sustainable approach to the print business. Both Verdigris and EcoPrint share the belief that hard, empirical data is essential to achieving this.”