Fespa has confirmed Samsung, Tesco, Unilever, Saatchi and Saatchi, JC Decaux and Icon-World as speakers at its Global Summit 2013. The two-day event aims to help printers fine-tune their business development strategy in order to improve the bottom line. It takes place on the 22-23 January 2013 at the Montcalm Hotel and Brewery, London.
Fespa expects over 200 business leaders - including more than 100 of the owners/directors of print businesses –will attend the 2013 Summit where they will have the opportunity to connect and network with brand owners, as well as senior representatives from marketing agencies. Printers will also share how they are currently breaking down boundaries by talking about the critical part that print is currently playing within the marketing brand strategy.
Key conference speakers include Katleen Pelsmakers, head group marketing procurement for print, paper and post, Tesco Stores, who will be discussing the role print plays in broader brand communication.
Another key speaker from international agency brand Saatchi and Saatchi, Cindy Bohm, director of project management, will provide an insight into her role over 12 years of experience in purchasing retouching, prepress and printing for number of top New York agencies, managing several print production departments at BBH, TBWA, where she was responsible for competitive pricing and the overall quality of output offering an overview of the brand campaigns she has worked on, as well as challenges she and her team had to overcome throughout the printing process.
Haris Munif, head of marketing, Samsung Mobile Gulf, will look at print's role in Samsung's mobile marketing mix. He will explore how Samsung Mobile uses print and how it competes with new print advancements to enhance Samsung's brand power in the Middle East.
Andrew Hodson, sales and marketing director, Icon-world, will share his experiences in delivering the look of programmes for some of the world's biggest events including the London 2012 Olympics.
There will also be a session on how mobile engagement technologies, such as QR codes and Near-Field-Communication (NFC) can help amplify the impact of print collateral. David McEvoy, marketing director, JC Decaux, will reveal the results of a recent study into the use of NFC in outdoor campaigns, and forecast the impact of this technology on the sector.
www.fespa.com/globalsummit